The Director of Marketing is senior-level marketing position responsible for developing, managing and executing channel-specific and product-driven marketing initiatives. Critical attributes include product positioning and business development expertise, with strong knowledge and experience in investment products.
Formulate a global marketing campaigns plan, complete with budget and objectives, utilizing multiple tactics such as tradeshows, seminars, telemarketing, email marketing, online advertising and direct marketing.
In this role, you will create premier brand value and become the leading voice in the Predictive Analytics space via a well-defined PR strategy by crafting key messages and consistently interacting with reporters and bloggers that cover this market.
Working collaboratively as a key leader to plan and implement a comprehensive marketing strategy for the company. Hands on leadership of the development, design, management, and execution of marketing and PR programs.
Lead and implement strategy and tactics to increase share of voice with payer customers through non personal, sponsorships, journal advertising, and including field based materials for personal promotion by the account team.
The Portfolio Marketing and Customer Engagement Team focuses on developing and launching projects to elevate and differentiate Pfizer Oncology in the US and Globally, particularly with a growing portfolio.
The Marketing director is responsible for developing, implementing and measuring the success of an integrated marketing and media program that will enhance the organizations image, improve visibility and reach within the marketplace and the relevant consumer.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.