In this role, the selected candidate will build and maintain a regular cadence of inbound and outbound campaigns, collaborating with internal team members and external freelancers to ensure seamless execution.
In this role, the selected candidate will synthesize the list of benefits and feature descriptions and define how to best communicate them to our users; lead cross functional team including sales, engineering, product, and marketing to deliver against required product growth milestones and deliverables.
In this role, you will be responsible for design and implementation of personal promotional programs for AHCPs and educational programs for individuals living with HIV delivered by the Community Liaison team and must work closely with the Sales and Community Liaison functions.
In this role, the candidate will demonstrate deep understanding of the competitive landscape to build sustainable, differentiated competitive positioning that clearly highlight why ADP wins in the market place.
The Marketing Director is responsible for defining and developing the overall strategic marketing product positioning, and new products launch; this position will take the lead to identify the market trend, competition and product development, work with sales and R&D groups to drive growth in research reagent market.
In this role, you will be responsible for the development of an integrated direct to consumer and allied healthcare professional (AHCP) marketing strategy, directing all marketing activities and the design, planning and execution of all promotional programs.
In this role, you will research and report competitor capabilities and initiatives. The selected candidate will collaborate with product teams to appropriate product road map and position and bring to market new capabilities.