In this role, you will execute retail optimization programs, including management and tracking of customer sell-in and ongoing execution as well as managing relationships and projects with Category Management, Customer Development and field teams.
Work with internal and external stakeholders to develop and execute consumer/customer programs including: new product development, packaging, and consumer/customer-focused marketing advertising activities.
Lead the development of annual strategic product plans for assigned products utilizing input of extended brand teams. This includes working with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc.
To manage proactive information flow with innovation, brand marketing, legal, qrc, customer service, supply chain and our licensee partners to facilitate commercial development of programs with meticulous attention to the level of detail required. The role involves regular travel.
This position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long term profitability and share position.
In this role, the selected candidate will support the development of annual business plans and recommend on-going modifications to achieve approved volume, share, and spending objectives for the Brand.
In this role, the selected candidate will be responsible for managing the day-to-day marketing and general management duties across a portfolio of the companys opportunistic brands, as well as the development of long-term strategies.
The role will manage brand development and brand marketing projects including the creation of visual identity, planning and executing brand photo shoots, annual email strategy, internal communications, brand experience development and innovations and more.