This role partners heavily with internal partners and external discipline partners that may include Consumer Insights, Sales Planning and Integration, CRM, Digital, Customer Engagement, Finance, Sales Channels, Compliance, Operations, and Public Communications.
Work with external brand and product partners to coordinate co-branded campaigns, asset exchanges and performance tracking; serve as primary coordinator between the company teams and external partner teams ensuring internal executing teams have access to required personnel or assets from external partners.
The Sr. Marketing Operations Manager will be responsible for providing support at all times leading initiatives that optimize resource allocation for strategic marketing activities that cut across both multiple marketing channels and vertical business segments.
Project examples include areas within market research, direct mail, loyalty, marketing planning, marketing analysis, brand marketing, marketing operations, and target marketing like product marketing, multicultural marketing, retail marketing.
The right candidate is a proven data driven, hands on marketer with the strategic acumen to partner with our lead media agency to strategically develop and tactically execute a wide range offline marketing programs with excellence.
The purpose of this job description is to describe the authority, responsibilities, and duties of the individual responsible for creating, editing, managing and delivering strategy, content development, responses and paid ads for the social media profiles and personas for agency executives and the agency brand itself.
In this role, the selected candidate will be responsible for managing the preparation and successful execution of exhibitions and events; analyzing and measuring the success of specific activities (ROI).
Partner and work with marketing, IT, agencies and 3 rd party vendors and other teams to establish coordination of unbranded and branded message, touchpoints and frequency across customer-facing digital channels.
As a Vertical Marketing Manager, youll be an expert on whats important to our customers and prospects within an assigned vertical; you will define key buyers and influencers, and will define and adapt solution messaging that is most compelling for a particular vertical.