This role will lead a team in establishing the overall roadmap and plan, developing specific business high level requirements, managing demand and prioritization and determining product and service strategy.
Responsible for marketing plan development, advertising campaigns, product line development and maintenance of the Business Development image through community outreach activities. Collaborate with Regional Director of Strategic Operations and Hospital CEOs to develop marketing efforts to support strategic initiatives.
The right candidate is a proven data driven, hands on marketing leader, with the strategic acumen to strategically develop and tactically execute a wide range of Digital Marketing programs with excellence.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.
The Regional Marketing Director is responsible for strategic implementation of marketing programs and supervision of a marketing manager team to drive critical business initiatives, including sales growth; market penetration; customer retention; client acquisition and retention; client value creation; and improved margins and market share within a designated region of Higher Education.