In this role you will provide copy writing for all channels of contact strategy for the high value blood drive partner segment. Implement and execute the digital campaign and segmentation strategies to support this segment.
The Campaign Strategy/Operations Manager will be a key member of the Marketing Operations team responsible for the successful implementation, management and day-to-day operations of marketing technologies and automation systems.
In this role, the selected candidate will work with program management and the Regions to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
Plans, organizes, and controls an assigned product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties.