Create compelling collateral, in partnership with Product and Marketing teams, which highlights the features, benefits, and varied use cases of Lotames products and solutions to Lotames key client types, including publishers, brands, and their agencies around the world.
Develop/maintain a clear understanding of current markets, vision of expected market evolution as it relates to microbiology Informatics with an understanding of the implications on customer needs. This includes assessments for existing products, and new capabilities/applications for Informatics platform.
Provides project coordination. Support includes communicating project status with internal clients; identifying opportunities to collaborate with internal resources/departments; and supports overall project flow between graphic designers, web developers, IT resources, clients and vendors.
Drive licensing marketing strategy, future planning and partner alignment to ensure seamless go to market. Support business counterparts to ensure that all timelines, approvals and necessary marketing materials are delivered on-time and to Brand standard.
Assess the global competitive landscape and track competitive activity and dynamics through targeted market research, and ad-hoc situational analyses to inform relevance of, and recommend changes to, marketing and business development strategies, as applicable.
The Global Marketing Manager, Microbiology Associate is directly responsible for achieving global and regional strategic and financial performance through comprehensive and timely market development, marketing and product strategy development and execution, as well as innovation and business development activities.
Work closely with the Customer Marketing, Client Services and Account management teams to build and implement a holistic customer communications plan that supports the entire customer lifecycle (onboarding, engagement, renewals, and expansion).
Develop, plan, drive, communicate and monitor worldwide services marketing strategies (short, long-term and go-to-market strategies) and with clearly defined goals, objectives, commercialization tactics, critical success factors, timelines, budgets and action items to drive revenue growth in the target market segments.
Develops/maintains a clear understanding of current markets, vision of expected market evolution as it relates to Womens Health and Reproductive Infectious Disease with an understanding of the implications on customer needs.