The Sr. Product Marketing Manager is a newly created position within a growing global wireless product team who will work with major players in the auto manufacturing industry. Their products will focus on smart wireless and cellular technology and software optimized for todays smart vehicles.
In this role, you will plan and drive go-to-market activities for a new marketing automation release with key stakeholders across the org, including customer enablement, sales collateral, and training.
In this role, the selected candidate will act as product lead for communication platform enhancements, integration and evolution; directing and coordinating requirements, project staff and product development activities.
This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation tool, its integration with our CRM, as well as improving our email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers.
In this role, you will demonstrate experience, knowledge and understanding of customer value drivers and turn those into clearly articulated differentiate segment value offerings to capture pricing advantage.
In this role, you will demonstrate experience, knowledge and understanding of key business drivers, macro and micro - economic global business drivers and unique needs of end-users and channel partners.
In this role, you will be responsible for
drive strategic direction and focus: Identify business development opportunities across all in-direct channels and drive projects to capitalize on the opportunities.