In this role, you will be responsible to develop and own short-, medium-, and long-term strategy for the business including innovation and product pipeline, customer targets, financial objectives, differentiation and value proposition, and competition.
In this role, the selected candidate will manage daily operations of Mexico marketing programs, including catalog, direct mail and email plans, oversee planning, analysis, broker negotiations and acquisition of prospect lists for each database build.
In this role, the selected candidate works with the Marketing and Creative teams in developing long-term plans for requested projects; communicates those resource concerns to decision makers and gives recommendations.
In this role, the selected candidate will provide strategic and day-to-day direction to Marketing Communications team in the planning, goal setting, execution and metrics for trade shows, PR, website, social media, visual assets and advertising.
As Marketing Manager, responsibilities include analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.
In this role, the selected candidate will work cross functionally with engineering, sourcing, manufacturing, inventory, planning and the regions to ensure appropriate product, cost points, inventory levels, lead times and supply agreements are in place for the successful growth of assigned product.
In this role, you will be responsible to support the Sales Customer Marketing Manager and Sales teams to become the Voice of the Distributor and User to define strategy and tactical implementation to expand distribution through product mix, pricing, and promotion across all SCJ Brands sold through Commercial B2B channels.