Maintain close contact with marketing functions, agencies and sales producers to define target market segments, market requirements, key business strategies, and the competitive environment for our products.
Understand the competitive landscape, collect VOC (voice of customer) and complete specific research projects in support of product planning process and develop pricing strategies and unique value propositions.
In this role, the selected candidate must have relevant experience to enable selection criteria for cloud providers and application suitability assessments including detailed cloud architecture design for global scale and high availability.
The Marketing Communications Manager will effectively generate awareness and gain trials of Zurn products by promoting our products and services through integrated marketing activities and campaigns that span across traditional and digital communication channels.
Assist in facilitation and design of promotional literature to keep Rexnord top of mind with the customer base, material ties back to product line goals and specific market and contributes to increased market share.
Assist in the development of actionable site-specific tower, civil and building plans and cost projections for materials and services as they relate to the FCC Television Broadcast Incentive Auction and Repack scenario projects including; HVAC improvements, electrical upgrades, site civil changes, tower structural modifications, RF removals and installations.
Create, develop, refine, and clearly articulate compelling information architecture and user experiences through alignment and positioning of messaging, interactive content, self-service tools, educational content, and product promotions in collaboration with Marketing Campaign Managers.