the Director will be responsible for the day-to-day performance of digital marketing channels, including Paid Search, Natural Search (SEO), Affiliate, Display Advertising and Marketplaces/Comparison Shopping Engines, and some aspects of Social Media.
The incumbent is responsible for leading a team of GMRA professionals assigned to the business unit. This position is a strategic business partner/advisor to the brands/sectors and acts as a general manager for all research efforts associated with the North American BCC businesses.
The Director of Sales and Marketing will work with the National Director of Sales and Local Marketing in planning and directing initiatives necessary to meet the business objectives of the Sales Office.
Working within the big-picture strategic direction of the Segment Owners and the Customer Marketing Director, the Digital Marketing Directors strategies need to drive incremental growth in an omni - channel environment.