The ideal candidate will have experience working on a new business, and will thrive in a highly entrepreneurial, fast-changing, passionate, and collaborative environment. This position requires an eye for design as well as experience driving robust marketing analytics.
As part of the digital products marketing group, we operate in one of the most diverse businesses at Amazonempowered to explore new ideas, channels, and tools, setting the stage for how well do business tomorrow.
The Marketing Manager eSports Community, will lead and orchestrate mobile eSports tournaments. You will help drive the business by building and cultivating vibrant communities within competitive gaming for the Appstore. You will own strategy on building our eSports communities via grass roots and organic tactics.
In this Senior Partner Marketing Manager role, you will own the partner marketing strategy for Microsoft Applications on AWS. You will develop and execute the marketing strategy, with a focus on developing to partner content and programs for the purpose of recruiting, engaging and enabling ecosystem partners, as well as, developing through partner programs and campaigns for the purpose of enabling partners to drive awareness, acquire new customers and generate demand for Microsoft Applications on AWS.
Plan, coordinate and execute email campaigns and merchandising initiatives testing and measuring different approaches to messaging, presentation, and targeting those which drive the best results and response.
This role provides an ideal blend of the creative and the analytical as the Email Marketing Manager will not only develop, enhance and grow the Alexa skills email channel through customer segmentation, advanced targeting, and innovative merchandising techniques, but will also have the autonomy to brainstorm, launch and test new ideas and programs.
In particular the role will focus on using on-Amazon marketing channels (merchandizing placements, events, deals) and emails, free & paid search, affiliates to increase brand awareness and create Customer acquisition/cross sell channels for the business. The Marketing Manager will develop messaging and execute campaigns across channels, assist with traffic experiments, liaise with cross-category teams, and measure and report on NA marketing metrics.
The ideal candidate will have experience building relationships with internal and external teams, managing direct reports, and the ability to deliver results. They will be able to leverage excellent storytelling and editorial skills to develop, launch, test, and report on market-leading awareness, education, and conversion-oriented content.
The ideal candidate will also be a self-starter, endlessly curious & constantly seeking new learning across Amazon and our industry, detail-oriented & extremely organized, capable of dealing with ambiguity & scoping new areas, and comfortable working with teams, vendors, and senior management.
The ideal candidate will possess a balance of creative and analytical skills. He/she must be able to operate across multiple marketing channels, communicate effectively across teams and levels, and use data to prioritize strategic opportunities within a dynamic business environment.
Youll then develop content and run campaigns in countries, regions and languages around the world. Channels may include paid and organic search, mobile paid advertising, affiliate marketing, social media, e-mail, PR, government relations and other online and offline marketing channels.
Enable and drive a market leading profitable, data platform ISV ecosystem, creating an ISV obsessed culture, across and beyond C+E Marketing to actively enable changes needed to drive more customer value.