This person will be responsible for developing and executing the strategy for our email marketing, social media and search engine marketing efforts. In addition, this person will be piloting new programs to engage select customers via Sales.
The consumer marketing campaigns manager for Alexa skills will be responsible for building, and executing marketing campaigns to increase customer engagement, with a specific focus on re-engaging and retaining skills customers. The marketing campaigns manager will create a retention marketing plan in partnership with the product and marketing teams.
Lead the development and execution of Microsoft Philanthropies' end-to-end digital strategy to: amplify the impact of our philanthropic programs and partnerships; drive advocacy and action on key societal issues; and, drive affinity for Microsoft's master brand and products.
Able to work well cross-functionally, rapidly gain an understanding of compensation & HR applications, manage multiple projects with changing priorities, and initiate and complete projects with minimal guidance.
The Marketing Manager can expect to help for these immediate initiatives: rebrand the current career website (driving people to the site), building an email communications plan and creating a structured social media recruitment and information program.
Develop and execute creative marketing programs, campaigns and promotions across various digital channels, such as email marketing, social media, online campaign placements, co-marketing with partners, etc.
Responsibility for traffic development via multiple marketing channels, i.e. e-mail, direct, sponsored links, free search/SEO, paid search, affiliates/blogs, display ads, mobile, social media, and offline events.
Build strategy and integrated campaign plans for Surface product launches, in collaboration with the integrated marketing team partners (i.e., brand, digital, social, CRM, PR) and product marketing teams that meets our business goals and integrates and/or builds upon our other marcom assets in a high impact way