In this role, the selected candidate will determine the appropriate methods and systems to measure and monitor marketing effectiveness, including direct sales, traffic, brand awareness and consideration.
In this role, you will design, write and test highly effective email programs to improve demand generation and attendee communications; partner with internal teams to develop marketing plans that improve the event experience.
In this role, you will be the curious thought-leader on social/digital trends within the Asia Pacific region; you will leverage that thinking to advance your work and the work of the Regional Marketing Team.
In this role, you will identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
In this role, the selected candidate will own campaigns from end to end - manage the daily set-up of one-time and automated email campaigns including creating and editing email templates, manage targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale.
In this role, you will work within a team of digital marketers to own the design and execution of digital marketing plans that drive and enable product and game awareness, user acquisition, and ongoing consumer engagement and advocacy across multiple digital marketing touch points.