In this role, you will develop and execute a strategy to drive inbound leads through digital channels through search marketing, paid social, digital display advertising, re-marketing, and content marketing/ native ads.
In this role, the selected candidate will facilitate the business and pricing teams efforts to discover and quantify the unique value proposition offered by our products in the targeted customers end applications and markets.
In this role, the selected candidate will translate project positioning strategies into meaningful names and brands for new residential communities; measure and track effectiveness of campaigns; adjust as necessary.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.
Leads the team that will drive overall marketing communications strategy (go-to-market) for product launches and major initiatives, making data-driven decisions that are based on audience insight and understanding.
Responsible for all aspects of the sales and marketing process, including collaborating with our ad agency, strategy development, management of the sales team, outreach efforts and building relationships with prospective residents.
In this role, you will be building and leading one of our client services account teams, integrating services from multidiscipline functions in the agency (client services, planning, creative, content, digital, telemarketing, data).
The Senior Director of Marketing will provide thought leadership and strategic direction around all aspects of marketing including digital and retail software programs, licensed merchandise, strategic partnerships, and consumer events.
In this role, you will be responsible to recruits, selects, develops and effectively manage team members. Develop strategies to articulate the value of fluke saas solutions in new markets and to reposition the value of fluke in certain legacy markets.