In this role, you will provide reporting and actively monitor and analyze health of marketing database. Provide executive management with analysis for marketing technology investments, funnel impact and goal setting.
This person will be steeped in emerging trends in personalization, content marketing, marketing automation and digital marketing, with an effective track record in those areas in developing and placing experiences that are both effective and efficient in paying off marketing investments and delivering marketing qualified leads through digital channels. Experience should be across owned, earned and paid channels, including an understanding of content syndication.
In this role, you will balance business analytics, consumer observations, research and creative thinking to identify and put into motion ownable insights the foundation of strategies, briefs and creative.
In this position, you will develop bespoke digital customer journeys for each of the priority geographies in EMEA. Work closely with the sales organization to create easier hand-off between digital prospects and sales opportunities, based on sales tools and processes used in each market.
In this role, you will work within a team of digital marketers to own the design and execution of digital marketing plans that drive and enable product and game awareness, user acquisition, and ongoing consumer engagement and advocacy across multiple digital marketing touch points.