The Content Marketing Manager Associate will collaborate with other members of the team to create high-impact marketing materials and fulfill content requests such as event content, Brainshark, case studies, emails, fact sheets or one-pagers, blog posts, and social media content as requested from supported teams.
Work closely with digital marketing channel owners (email, site merchandising, PPC/SEO, etc.) to understand content needs, opportunities to improve existing content, and prioritize the work. When the status quo is outgrown or insufficient, make a compelling case to change it.
In this role, you will collaborate with marketing leaders to develop winning messaging for specific products, think holistically about how positions all of its services, and develop high profile integrated campaigns.
In this role, you will be responsible for developing unique and inspiring content, seeking out strategic content and keynote opportunities, and streamlining our efforts to impact how advertising is highlighted in industry publications.
The Marketing Content Manager will be responsible for creating a variety of marketing content including online text, print, email, video, multimedia and social media - to promote the company Business to potential customers and drive usage by existing customers.
Manage work-back for all content produced for more than 100 customer stories, including customer story quality control review. Advise and assist in the creation of compelling and innovative customer content assets including infographics, and/or social media assets.
In this role, you will work with design to develop compelling communications and marketing/sales material content including, but not limited to: web content, emails, product sales sheets, case studies, videos, presentations, blog posts/newsletter articles, and other B2B and internal communications.