Manage the team to advise the creation of collateral, use cases, event/campaign and thought leadership content necessitated by segment marketing plans and to help meet segment bookings and revenue targets.
Lead cross functional teams on assigned business or project development initiatives. Manage timeline, budget and roadmap. Works with Research and Development, Marketing, Technical groups, Design, Market Research, Finance and outside Vendors.
In this role, the Digital Strategist collaborates across internal teams at all levels (junior to senior) and agency partners, and ensures knowledge transfer for both specific brands and a portfolio of brands.
The Account Executive creates, identifies and closes sales for the Marketing Cloud within a specific geographical region or set of named accounts; generate business opportunities through professional networking and cold-calling.
Reporting to the Senior Director, Product Marketing, the position utilizes Envisions campaign management tools, creative collaboration and marketing strategy within a team of peers to achieve defined marketing revenue and budget targets for assigned programs.
The Marketing Strategy Manager leverages consumer and market insights to develop and implement strategic marketing programs and initiatives to build awareness, delight customers and ultimately drive CarMax sales and appraisals.
The Sales/marketing Manager is responsible for training and coordinating the sales team in the area; this position is also responsible for canvasing in the field for leads, trade shows and other venues to gather leads for the sales team.
Understand business requirements and challenges; including priorities, must win battles and key value drivers. Transmit this understanding to the category management teams at the appropriate level so the category sourcing strategies and priorities are defined accordingly.
Work closely with the Customer Marketing, Client Services and Account management teams to build and implement a holistic customer communications plan that supports the entire customer lifecycle (onboarding, engagement, renewals, and expansion).
Leads marketing projects across multiple states and lines of business that include product launches, sales support, business development and client retention, communication campaign development, and consumer engagement strategies.