In this role, you will be responsible for developing, implementing, and managing an enterprise-level email marketing program and collaborating with team members to develop an email marketing strategy and communication plan to support all business groups.
In this role, the selected candidate will be responsible for meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures.
In this role, the selected candidate will perform AB testing on email campaigns and prepare reports for marketing department; use Marketo to build, test and deploy email campaigns and to drive engagement.
This position supports the marketing account planning department and overall marketing communications team and is responsible for a wide variety of functions that support and build effectiveness in strategic marketing and public relations communications.
In this role, the selected candidate will refine and expand existing processes to ensure consistency in the messages being delivered by the various WGL Energy marketing channels in a coordinated and efficient manner.
In this role, you will works with team to determine pursuit win strategies, identify client gaps, craft sales messages, identify and articulate graphic design requirements, and help assemble pursuit teams.
In this role, you will be responsible to perform outreach and promote the services of CB supported services by helping develop and implement a Strategic Plan and budget for marketing communications and outreach.