The ideal candidate has proven software industry experience marketing to government agencies and has successfully and recently delivered on demand generation roles that are measured by leads and pipeline development. Candidates should also be creative, resourceful, flexible, and collaborative, have excellent writing skills, and be a master of multitasking.
Establish procedures to track and monitor digital marketing effectiveness and measure actual performance against planned performance. Plan, test, measure and iterate in order to optimize the marketing investment across channels.
Provide direction in defining Imagineas marketing strategy and oversee all aspects of marketing for the company inclusive of marketing communications, influencer management, advertising, event marketing, public relations and social media.
Work very closely with the Park Hotels Revenue Management leadership and carry a dotted line to the Park Hotels Sales leadership in full commercial support of the Senior Vice President for the Park portfolio.
The Director, Customer Marketing will play a key leadership role within the Marketing group, working closely with the Product Innovation & Customer Group organizations at Surescripts. Specifically, the Director, Customer Marketing will lead strategy and execution for all marketing initiatives for the EHR and IDN markets.