In this role, the selected candidate will develop the product go-to-market plans and lead the execution to achieve business goals; develop product packaging and pricing in support of product business strategy.
In this position, you will work closely with product management, solutions marketing, demand gen, PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue.
The product marketing manager manages the strategic marketing of an assigned product(s) or program(s); based on persona- or pragmatic-marketing principles. Including strategic marketing research and planning, this role may include many different deliverables, tools and initiatives.
The ideal candidate will possess exceptional communications, analytical and strategic skills to identify and drive the development of unique, high-impact positioning that will inspire dealers, retail partners and consumers for products, existing and new.