In this role, the selected candidate will develop the product go-to-market plans and lead the execution to achieve business goals; develop product packaging and pricing in support of product business strategy.
In this role, you will plan, implement and test trigger-based nurturing programs in the marketing automation platform that target all stages of prospect development: from raw inquiries and cold prospects, to engagement, to closed opportunities.
In this role, you will define target market and customer segments, gathers market and competitive intelligence Uses primary research with customers, information from industry associations and secondary research to identify industry trends and understand customers needs.
In this position, you will work closely with product management, solutions marketing, demand gen, PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue.
In this role, you will build and manage the blog into a must-read daily publication that speaks to small businesses across the country, and hosts contributor content from an established team of both internal and external thought leaders.
The Field Marketing Manager (FMM) role is responsible for driving marketing plans to increase pipeline and penetration into new logo and existing customer accounts. This position will drive high touch marketing programs that generate quality pipeline, move prospects and customers through the sales cycle, and build customer intimacy.
The ideal candidate should be certified as a Salesforce Administrator, have experience with marketing automation platforms, an aptitude for assuring data integrity, experience building efficient processes and the ability to work in a fast paced, changing environment.
Primary responsibility for the development of solutions based offerings to leverage our catheter and cross business portfolio with special attention to patient outcomes and health economics to deliver sustained differentiation in the marketplace. Solutions is defined as an offering that goes beyond a simple product offering and includes involvement / input / collaboration with customers.
In this role, you will be responsible for identifying the right audiences, appropriate content, and best platforms to engage Vivint prospects through the marketing funnelowning the experience from impression to acquisition.
The ideal candidate will possess exceptional communications, analytical and strategic skills to identify and drive the development of unique, high-impact positioning that will inspire dealers, retail partners and consumers for products, existing and new.
The product marketing manager manages the strategic marketing of an assigned product(s) or program(s); based on persona- or pragmatic-marketing principles. Including strategic marketing research and planning, this role may include many different deliverables, tools and initiatives.
In this role, the candidate will collaborate with designers, product marketing, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.