Plans, directs, and coordinates the development of a comprehensive marketing strategy for the sale of products. Functions as the Byrne brand leader, ambassador, and mentor. Manages and develops marketing resources both inside and out of the company with the goals of growing share of power, data, and electronics solutions with existing customers and creating exponential growth in diverse product categories and new strategic markets.
The Global Marketing Manager is responsible for building brand awareness, generating preference and demand for X-Rite color measurement solutions, acquiring new customers, and maximizing customer loyalty and lifetime value in support of X-Rite's goals for growth in the target customer segment of commercial print and packaging.
Provide input to, and support execution of, day-to-day execution of digital analytics programs, ensuring that key insights are leveraged for continuous improvement within all relevant areas of X-Rite Pantone business operations.