The Shopper Marketing Manager is responsible for brand activation and shopper conversion for select Retail Environments/customers. Responsible for executing national programs and leading local retail environment/customer programs aligned to the brand strategies.
In this role, the selected candidate will perform web-based secondary market research / analysis and conduct internal / external subject matter expert (SME) interviews to support clinical laboratory market growth. Key activities include: market sizing of clinical trials at the therapeutic/country/regional level, and competitive and therapeutic analysis and response in order to develop proactive prospecting sales growth strategies.
In this role, the selected candidate will develop Marketing strategy, roadmap, analysis, implementation plan, and reporting Improve customer loyalty and increase customer lifetime value through targeted communications and promotion.
In this role, the selected candidate will collaborate with internal marketing teams, creative services, sales, merchandising, special order and IT; develop ongoing training and education for marketing and sales.
In this role, you will participate and lead Cross-Functional teams comprised of Marketing, Product Development, and Regulatory. The purpose of the Cross-Functional team is to manage assigned products from inception until the product is discontinued.
Develops and communicates product strategy(ies) and innovative marketing programs that drive product demand. Coordinates Marketing activities with: Communications Manager/Coordinator in production, advertising, promotion, and package development; Research and Development, Market Research, Purchasing, Manufacturing, Distribution, Regulatory and Finance.
In this role, you will act as a highly collaborative liaison between Brand Marketing, Product Development, Sales and customers including integration of all marketing and trade initiatives to ensure a cohesive marketing plan execution with clear, consistent, meaningful communication.
Activities may include technical sales support; product advertising/promotion; planning, developing, and implementing multiple channel programs; and directing the development of company market requirements for specific product(s) or product line(s).