Leads marketing/communications strategy development for Medicare Advantage and Medicare Supplement product lines. Analyzes campaign results to determine best course of action. Identifies areas of improvement in team process, collateral, etc.
The chosen candidate will lead and join a team that is responsible for bringing marketing initiatives to life for the organization driving creative direction, messaging, execution and analytics, in efforts to position the organization as investment and business building resource to our strategic account partners and clients.
Execute the process of email campaign deployment and focus on subscriber segmentation, execution of test sends, preparing the final subscriber lists, and scheduling the deployment within the marketing automation platform.
The Refinish Marketing Manager role is to provide marketing and communications related support and direction to the PPG Refinish organization consisting of all PPG Refinish departments, sales force as well as support external support as needed including jobber and body shops requests based on significant need.
This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (PolyOne and Customer) including the VP/GM level.
Lead role in marketing communications initiatives (including PR, media, tradeshows, collateral development) aimed at the refinish target market through the delivery of impactful, strategic programs in support of segment goals and growth targets.
Providing solutions to complex business problems for area(s) of responsibility where analysis of situations requires an in depth knowledge of organizational objectives and demonstrates to work creatively and analytically (strong diagnostic skills).
The candidate will lead a team and is responsible to analyze, develop and present business recommendations to Executives derived from key competitive sales/positioning data to promote sales/revenue growth of the brand, while managing the product.
Develop and execute marketing communications programs for the Refinish product lines through sales tools, merchandising, photography, video, public relations, direct marketing, and online efforts in alignment with Refinish brand standards and initiatives.
The Marketing Manager will lead the marketing team in the execution of all aspects of marketing and communications from incentive programs, market analysis, dealer/customer support initiatives, public relations, and advertising to brand management, shows and events, creative design, and sales collateral/tools.
The Marketing Account Manager develops and maintains marketing programs for the assigned department. The Marketing Account Manager will act as a liaison between marketing and the assigned department(s) to accomplish goals and objectives.
Develop messaging and differentiated product value propositions; create sales and marketing materials to support all stages of the sales cycle, including sales presentations, sell sheets, web content, etc.