The Global Marketing Manager is responsible for creating vision and for driving strategic direction. The ideal candidate is a driver of application knowledge, targets customers, connects the regional teams and leads marketing launches and campaigns.
In this role, you will be responsible for content, pricing, volumes, marketing strategies, sales, profitability, incentives, lifecycle strategies, research, consumer insight, and communications to dealers, media and business centers.
In this role, you will be responsible for being the voice of the dealer internally and the champion of the brands externally. You will assist in the development of the Dealer Marketing strategic plan and manage the execution of all tactics stemming from the Strategic Plan.
In this role, the selected candidate will launch the Company's marketing automation program from its origin to global expansion by developing lead scoring models, engaging nurture tracks and collaborating with Marketing Communications on development of effective content types.
In this role, the selected candidate will develop a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, devices, competition, etc.
In this role, you will develop deep understanding of target audience, including pain points, spending profiles, key projects and initiatives, and competing solutions; align and customize global programs to fit regional needs.
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$60K to $100K -Cleveland, OH
This individual must be a leader, have research and analytical skills and possess the ability to drive business.They will be responsible for establishing and enhancing the global brand of certain products within the company.
In this role, the selected candidate will be responsible for initiating, planning, executing, controlling, and closing complex application, process and system implementation projects using a formal project management methodology.