The Marketing Analytics Manager will be responsible for building, implementing, validating, and maintaining a variety of models that help drive marketing strategies. The incumbent will also apply and interpret various business trends by analyzing large quantities of data via SAS/SQL or equivalent modeling tools. Incumbent should be able to identify trends within the data that could be used to define and drive strategy and segmentation.
As the Strategic Market Manager assigned to our Global Risk Services, this person would be responsible for developing strategic marketing plans and tactics in support of the 3 year business plans for this practice, including demand creation, reputation/awareness development, and sales enablement.
The incumbent will also apply and interpret various business trends by analyzing large quantities of data via SAS/SQL or equivalent modeling tools. Incumbent should be able to identify trends within the data that could be used to define and drive strategy and segmentation.
This position will also be responsible for the identification of marketing metrics that demonstrate the impact our marketing programs and support have on sales and earnings growth. Salesforce will be an integral tool to help us build and report metrics on an ongoing basis.
The Marketing Manager will lead all program development and execution of critical marketing and creative services programs. Taking a lead role in this effort involves effectively developing, implementing, executing and refining strategies to meet organizational objectives of retaining customers, growing customers and winning new customers.
The Community Relations Manager is responsible for the sales and marketing effort while working with the management team to build meaningful relationships with the assisted living community in the area.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
Evaluate, develop and implement the community's sales plans working directly with the Executive Director and Regional Director of Sales and Marketing; responsible for entry and maintenance of database.