The Marketing Operations Director is responsible to help create an environment and culture that enables the hospital to fulfill its mission by meeting or exceeding its goals, conveying the hospital mission to all staff, holding staff accountable for performance, motivating staff to improve performance and being responsible for the operation of the department, measurement, assessment and continuous improvement of the department's performance.
In this role, the selected candidate will lead and develop the testing, experiment and measurement/attribution methodology and structure by which we develop best in class engagement campaigns to run across multiple channels.
The Marketing Director is the primary liaison between Sales and Marketing and is responsible for leading the development and delivery of tools and assets that support sales conversations throughout the sales cycle. This position requires a mix of interpersonal, project management and communications skills in addition to an understanding of marketing principles, sales methodology, and content management.
In this role, you will be responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center.
The incumbent leads the planning and execution of digital marketing efforts, focusing on opportunities to increase traffic and revenue, communicates key initiatives, dates and promotions, and stays abreast of changes in the online marketing environment to support the objectives of the organization.