The Product Marketing Manager (PMM) is responsible for managing the growth and marketing plans for assigned office product line(s) of company's Printer product portfolio including overall go-to-market strategy of hardware and solutions, product positioning, pricing, competitive marketing analysis, product launch materials, promotional marketing programs, competition monitoring, and new product requirements consistent with company's business objectives and strategy.
Own the plan for messaging, content strategy and site updates and optimization, including coordinating updates with product management, design, U/X, and website teams to maximize traffic and conversion opportunities
Work directly with SVP/DOS/ZVP/DSMs/RSMs/NAEs and our customers to help achieve System volume, profit and execution of objectives by proactively identifying, developing and presenting key opportunities within our business.
Ownership for market insights, such as Market Analysis, Macro Trends & Drivers, SWOTs Customer Future Needs, VOC / VOB, Competition & Competitive Threat mitigation, Market Map, Share. Development of Value propositions, Global Growth Strategy Development.
The Marketing Manager (MM) is responsible for managing the growth and marketing plans for OKIs Office Printer product portfolio through marketing and demand generation in support of field sales including overall go-to-market strategy of HW and solutions, consistent with OKIs business objectives and strategy.
Develop integrated marketing campaigns to drive incremental leads for targeted market segments and personas; campaigns can encompass both online and offline channels and utilize digital and marketing automation to execute and measure.