Develop winning campaigns, measure results and present all information in real time to stakeholders; optimize Client's conversion funnels to drive website visitors to become loyal members, and members to become subscribers.
Collaborate with multiple internal and cross functional teams to develop go-to-market plans and programs across multiple marketing channels that best leverage available promotional tactics techniques (e.g. budgeting, channel mix adjustments, media profile, etc).
Plan and execute (and/or oversee execution of) all centralized digital campaigns in support of the brand including paid search (PPC), email, social media, display, digital tv/radio advertising and hyperlocal mobile.
Own the plan for messaging, content strategy and site updates and optimization, including coordinating updates with product management, design, U/X, and website teams to maximize traffic and conversion opportunities
Strong analytical skills and knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages; working knowledge of Microsoft Excel, including ability to understand and manipulate basic spreadsheets.