The Targeted Marketing Analyst will be responsible for supporting targeted list generation for deposit and lending products across multiple delivery channels (email, direct mail, statement, and digital).
The individual must have demonstrated skills in digital and traditional marketing, budgeting, negotiating, planning, project management, account leadership, market research and B2B marketing. The Marketing Analyst will be required to interact with internal and external resources in order to complete projects on time and on budget with minimal supervision.
Under limited supervision, leads large project efforts that support corporate marketing strategies. Gathers information on competitive intelligence, market segmentation and/or targeted marketing initiatives and develops appropriate recommendations or response. Provides effective presentations to executive management.
The Digital Marketing Analyst is accountable for executing digital marketing strategies and campaigns across the organization; utilize ecommerce best practices for online sales to new and existing customers.