The North America Business Partner Events Marketing Manager is responsible to manage the North America Global Business Partner (GBP) event schedule, including advisory council meetings and IBM sponsorships at 3rd-party events (e.g., The Channel Company).
Manage internal and external communications, including content from Sales leaders to NA BP Sales community; oversee Communications team members based in the US and India in support of driving coordinated efforts.
Developing customer-facing, partner marketing and sales enablement materials including: sales tools, collateral, and training materials; marketing guidelines, campaigns, and materials that include website partner pages, articles and case studies; and other demand generation activities.
Responsible for delivering on the business unit channel pipeline and revenue objectives both annually and quarterly; in the case of pipeline or revenue shortfalls or challenges, responsible for analysis, insights, recommendations, and actions to address issues and improve performance.
The Channel and Field Marketing Manager will develop and execute the marketing strategy and programs for Company Sales Teams and key channel partners to generate demand and contribute to pipeline creation.