The PPC campaign manager will be responsible for multiple high volume accounts, including campaign strategy, keyword research and bid management. A successful candidate will have a hands-on approach will implement strategies that increase productivity and optimize campaigns in order to reach ROI targets. Position manages function and process but not people.
In this role, you will be responsible for building campaigns, emails and landing pages (light HTML knowledge a plus), lead scoring, Revenue Cycle Explorer (RCE), Revenue Cycle Modeler (RCM), Revenue Cycle Analytics (RCA), and Salesforce dashboards.
The Executive Accounts Campaign Manager serves as the definitive subject expert on digital advertising techniques and processes and is charged with driving search and display advertising performance improvements for our elite advertisers
In this role, you will develop annual / quarterly demand generation plans for expanding the number of brands in our network, including specific SMB plans, based on business objectives delivered by sales and marketing leadership.
In this role, the selected candidate will monitor, evaluate, and leverage standard processes to manage SEM/PPC display campaigns' performance across publisher networks to determine improvement opportunities.