Under general direction, this position directs and coordinates marketing programs and strategic Marketing activities for a single, mid-size brand or a few smaller related/aligned brands and/or the attainment of brand sales and profitability goals. The purpose of this position is to drive growth, volume, share and income for the Business.
Supervises the vendor that manages and curates our brand portal for ordering property collateral, POS and promotional items. Support the development of messaging in email and social channels that reach the professional travel target.
Lead and manage experience lifecycle from conception to release, iteration and maintenance, driving the right product portfolio for the experience and prioritizing work in backlogs to ensure products are delivering to experience expectations.
The Brand Manager is responsible for externally-facing marketing programs and messaging for the Forcepoint brand worldwide. This person is accountable for leading development of comprehensive communications strategies and marketing programs to support brand marketing objectives, as well as implementation of integrated marketing communications plans that leverage the appropriate (and relevant) strategies and platforms.
Work closely with AHA/ASA National Center online community managers to ensure integration and brand visibility and exposure. Prior familiarity with social media analytics, Adwords/Google Analytics a plus.
The manager will review and edit all email, direct mail, presentations, web content, brochures, fact sheets, white papers throughout the entire production/creative process to ensure quality, accuracy and consistency of projects before release in both print and digital media.