This position works collaboratively with all of our core teams to develop the commercial integration points and products that resonate with the marketplace. S/he leads a team of three managers who are responsible for ad products, integrated marketing products, and commercial product marketing.
In this role, you will lead and perform a variety of tasks, such as the ideation, creation and development of marketing campaigns/collateral, marketing plan schedule and budget development, print and digital advertising, email marketing and automation, website ownership, content/copy development, press releases, social media presence, presentation development, ad buys, cost tracking and more.
In this role, you will manage development, execution and measurement of local, regional & national marketing (print, radio, TV, digital, outdoor, street) and public relations strategies and materials to increase general consumer and industry exposure and to achieve attendance and budget goals.
In this role, you will be responsible for
direction and management of creative and media resources for retainer-based, in-house, or project needs including acting as both strategic and financial contact for outside agencies.
The Marketing Director will lead and execute the marketing mix associated with the Global Products Group. This includes actively overseeing each element of the marketing mix (VOC, marketing input to NPD, merchandising, advertising, brands, and digital).