In this role, you will be responsible for
the strategy, design and execution of marketing programs that drive new customer relationships for Spectrum Business among Small and Medium Businesses, while positively impacting perception of the Spectrum Business brand.
In this role, you will lead creative strategy for in store materials, including collateral and digital elements, working in concert with product management and integrated marketing teams including creative, media, legal and marketing science.
In this role, you will be responsible to lead efforts to improve consideration that creates new customer relationships and programs that reinforce product and service benefits to maximize upsell and retention.
In this role, you will partner with diverse stakeholders and serve as a trusted advisor and subject matter expert to the business. The selected candidate will formulate an overall product strategy for companys Group Life and Disability solutions.