In this role, the selected candidate will collaborate with partners to define and gain commitment to joint marketing, including multi-channel thought leadership demand generation campaigns; partner sponsoring key corporate and vertical events that align with alliance, alliance marketing, and corporate marketing strategies.
In this role, you will optimize content and offers, including messaging, refresh cadence, location/digital channel and assets to improve awareness and leads and refine existing lead generation/creation programs and develop new programs to drive organic traffic into our channels.
In this role, the selected candidate will determine appropriate marketing strategies for campaign effectiveness for given regions / segment; support team with larger conference planning and logistics (Customer user conference, partner forms, internal conferences, and International roadshows) as needed.
In this role, the selected candidate will create optimized website content for implementation by the web team; support the delivery of trade shows working with field marketing team, as well as online events such as webinars.
In this role, you will gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share.
The Senior Manager, Marketing Communications supports the development and execution of communications campaigns, marketing and external communications material, and branding activities aligned with Otis and UTC business objectives.
In this role, you will be responsible for managing all aspects of marketing production including trafficking of marketing jobs which may include all media types ( direct mail, print, radio, in store, television and web ) from initial vendor selection through finished materials that are created by our marketing department.