Reporting to the Project Management & Production Services lead within Cigna Creative (Cigna's in-house agency) the Senior Digital Production Specialist works across internal Cigna business units and Cigna employer clients to provide consultation on digital production best practices for digital projects, manages digital production on assigned projects, and oversees digital production teams and/or vendors.
The Marketing Specialist will be responsible for executing effective marketing strategies that will promote the long-term growth of our department including assisting with campaign development, analyzing the effectiveness of campaigns, and developing lead-generation programs.
Demonstrates understanding of business strategies and technical issues as they relate to the product line business growth. Oversees market analysis, monitors competitive activity, and identifies customer needs.
Demonstrated understanding of specific areas within assigned market, to include budgets, customer priorities, mission gaps and market dynamics. Oversees market analysis, monitors competitive activity, and identifies customer needs.