In this role, you will be responsible for customer database analytics, marketing consulting services, and digital media analytics: these are just a few of the ways our team transforms digital marketing to make smarter decisions and achieving greater results.
In this role, the selected candidate will identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies.
In this role, you will optimize content and offers, including messaging, refresh cadence, location/digital channel and assets to improve awareness and leads and refine existing lead generation/creation programs and develop new programs to drive organic traffic into our channels.
In this role, you will develop short term and long term marketing plans aligned with growth strategies and conversion goals set by internal and external domain managers. In this role, you will create outbound marketing campaigns across assigned industry specific domains.
In this role, you will provide guidance for new mobile game app development based on consumer and industry trends, brand strategies and entertainment themes and work closely with regional Marketing teams and Licensees on the development of all related marketing activities for the brands activated by Licensee.
In this role, you will review all campaigns and identifies areas for optimization with an associated test plan. The selected candidate will collaborate across divisions to share/test/integrate best practices.