In this role, you will be responsible to grow, engage, and retain our mobile app users with data-driven marketing campaigns. Lead marketing strategy and execution to engage and retain our enterprise customers, and be the expert on our customers needs and feedback.
The successful candidate will manage integration of research sources and provide synthesis of business information relevant to Marketing programs and Business Unit programs within Institutional, Retail and Asset Management that can be used to address marketing and business opportunities.
The selected candidate will ensure compliance with best practices and required approvals are obtained in support of Aprimo Portfolio Management solutions; Leading the planning and methodology development for program requirements,procedures and best practices.
In this role, the selected candidate must have an experience in data mining, statistical analysis and modeling to include experience with manipulating and analyzing clinical and financial data using SAS at an expert level.
In this role, you will develop and manage the exchange of Marketing information necessary to support Digital Communications ability to optimally segment customer/prospect audiences in the delivery of personalized, outbound Marketing Campaigns across all digital channels.