Provide hands-on program management, execution and oversight of the companys digital marketing channels (website, social media, e-communications) in order to build brand awareness and generate new contacts.
Reporting to the Project Management & Production Services lead within Cigna Creative (Cigna's in-house agency) the Senior Digital Production Specialist works across internal Cigna business units and Cigna employer clients to provide consultation on digital production best practices for digital projects, manages digital production on assigned projects, and oversees digital production teams and/or vendors.
Assist in developing our lead generation efforts, including our digital assets (e.g. website, marketing automation system, sales & marketing tools) and online and offline events. Leverage industry best practice and technical/professional knowledge to maximize the ROI from our investments and drive short-term and long-term business performance.