In this role, the selected candidate will identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies.
In this role, you will review all campaigns and identifies areas for optimization with an associated test plan. The selected candidate will collaborate across divisions to share/test/integrate best practices.
In this role, you will be responsible for customer database analytics, marketing consulting services, and digital media analytics: these are just a few of the ways our team transforms digital marketing to make smarter decisions and achieving greater results.
In this role, you will develop short term and long term marketing plans aligned with growth strategies and conversion goals set by internal and external domain managers. In this role, you will create outbound marketing campaigns across assigned industry specific domains.
In this role, you will develop and maintain an on-going understanding of the home monitoring business, its strategy, customer segments served, their needs, the product portfolio, and the evolving landscape by working with the product management, sales and marketing team.
The Business to Business Digital Marketing Manager, collaborates with the rest of the B2B marketing team to define outreach plans and implement integrated online campaigns. The Business to Business Digital Marketing Manager,leverages multiple digital channels and approaches to drive customer discovery, engagement, conversion and retention. Channels primarily include SEO, SEM, web content, blogging, social media and advertising.