As Marketing Manager-Sales Channel, you will develop and execute integrated and coordinated strategies to increase new sales, develop engagement opportunities to retain existing customers and define upsell opportunities.
In this role, you will be responsible for
growing sales for all merchandising departments including strategic marketing of vendor programs, supportive marketing materials, etc. Must be active in vendor communications and marketing including the creation and distribution of catalogs, sell sheets, e-magazine and monthly newsletters.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry. Further, the PM manages and integrates new products and product changes throughout the company.
The remit of this role will be to drive the product marketing function for Expedia Powered Technology, a new but growing area of the business focused on delivering new services to Expedias hotel partners using our assets in technology, data and marketing.
This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation tool, its integration with our CRM, as well as improving our email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers.
In this role, you will develop go-to-market strategies and detailed marketing plans, act as the voice of the customer, market expert, and sales support, and drive product success in the market through close relationships with marketing, product management, sales, and client services.