In this role, you will be responsible to manage global marketing calendar, working with stakeholders throughout the marketing and digital business organizations to ensure that supporting elements are being executed as outlined.
In this role, you will be responsible for ensuring the website is engaging and populated with fresh and insightful content for our customers. The selected candidate will work with our Creative Director to ensure our brand is clearly explained and represented in all channels and efforts.
In this role, the selected candidate will provide digital strategy to support product development based on customer segmentation, channel and program strategies to optimize lead generation and conversion.
This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation tool, its integration with our CRM, as well as improving our email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers.
In this role, the selected candidate will develop marketing strategies for HouseLogic and that achieve the site's traffic, audience growth and engagement goals; manage the performance of marketing efforts to ensure the plan is met or exceeded.
In this role, you will be responsible to deliver recommendations to Brand teams on proposed digital strategy, channel plans and digital marketing program concepts, execution and analysis based on best practices and program objectives.