In this role, you will Performs research, develops advocacy materials (e.g. talking points, position statements, briefing materials) and participates, facilitates and/or convenes interactions with appropriate subject matter experts within Priority Health in order to effectively convey our overall corporation positioning on key issues.
In this role, you will be responsible tol use integrated marketing strategies between SEO, PPC, display, social media, e-mail, direct mail, TV, lead generation, and affiliate partnerships to pave the way of our products directly to our customers.
In this role, you will work with product management, sales, and solutions consulting to identify each of our target person as across our target verticals. The selected candidate will work with marketing team to create a high-quality, high-cadence stream of Consideration and Decision phase content.
The successful candidate will work in collaboration with internal teams to gather requirements and translate business strategy/objectives into technical execution. Ideal candidates should have the desire to work in a marketing automation & CRM tool and the ability to adjust in a fast paced, changing environment.
This position works primarily with Operations & Store Leadership to help achieve market growth. This position creates and executes market campaigns in support of corporate initiatives or store specific initiative.
In this role, the selected candidate will develop a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, competition, etc; understand company capabilities, products and services in order to effectively design and implement campaigns and programs for targeted audience and channel.
In this position, you will be managing all Marketo operations overall, including strategic email campaigns, lead nurturing campaigns, drip campaigns, landing pages, and A/B campaign initiatives. In addition, to these responsibilities they will be handling all final Marketo executions.