Development Analyst will also support and assist in tradeshow analysis & performance metrics, as well as deliver monthly key business metrics. Have demonstrated successes in market research and data analysis with a strong interest in business process and data management.
Help develop and execute global demand generation programs to drive strategic customer acquisition and engagement through paid and organic digital channels such as SEM, SEO, Display, Mobile, Video, Email and Content marketing.
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
In this role, the selected candidate will develop a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, competition, etc; understand company capabilities, products and services in order to effectively design and implement campaigns and programs for targeted audience and channel.
Developing and executing creative, customized, strategic joint marketing programs for thought leadership, demand generation and awareness that align with Mitels global marketing programs and measure the success of these programs based on pre-determined KPIs.