The Associate Director Marketing and Communications develops and implements an extensive communication and marketing plan utilizing a mix of channels and tactics, and measuring success through a variety of analytics.
In this role, you will be responsible to serve as the main point of contact for Station or Sales Management and Account Executives on research analysis, sales marketing, insights and metrics for the generation of new ideas, the creation of strong promotions or presentations and a strategy for optimization of data for new business development.
This position requires the ability to manage the flow of data, perform analysis, generate summary reports and communicate by voice or data while being connected in the office, at home or while travelling by laptop or mobile device regularly without regard to time zone or day of the week.
Responsible for global mkt'g strategy, market req'ts, product & solution positioning, competitive intelligence, segmentation, pricing, lead generation, launches, mkt'g programs, advertising, and events for the Enterprise Imaging business.
In this role, you will also develop commercial strategies and customer engagement programs for the USA market that help the company achieve short and long term business goals with physicians and institutional customers.
The Director of Product Marketing owns the vision, strategy and execution of Product Marketing at CareerBuilder. As part of the Marketing leadership team, you'll drive the go-to-market strategy and spearhead the promotion of new Saas products and updates to existing products.
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$60K to $100K -Chicago, IL
In this role, you will collaborate with product team on strategic decision-making on product roadmap, pricing and market expansion priorities
Own product messaging, positioning, and all launch activities including internal training.
Participates in weekly conference calls with sales team. Actively participate in weekly Customer Complaint meeting.Facilitate weekly project meeting with support of VP of Sales and Customer Service. Project Management directly responsible for facilitating R&D projects. Other duties may be assigned as business necessitates.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.
In this role, the selected candidate will drive the revenue growth in multi-channel sectors: increase the conversion rates, the average size orders, lifetime value while controlling customer acquisition costs.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.