Maintains an ongoing assessment of communications and marketing needs and works collaboratively to design a cohesive and aligned approach for advancing the individual entity and overarching Heartland brands.
Design manage multi-channel marketing programs for our Cyber team, including messaging, digital demand generation programs, social media content, web content, blog content, thought leadership, event support, and marketing and sales collateral.
Directs the development and implementation of processes, tools, technology, data collection and analysis, metrics, and initiatives that support and improve the operations of the marketing organization.
The Senior Director, Global Marketing is a new position within the Global Ingredients organization and will be a critical partner in developing and executing key product and commercial growth opportunities globally.
The ideal candidate will be able to collaborate with sales executives in order to provide feedback on customer objectives; maximize generation of qualified leads through digital outreach, marketing automation tools, CRM, and web analytics.
Partner with Marketing Analytics and Finance to track and analyze the performance of the catalog channel and the various elements of the print marketing mix; optimize audience, circulation, size/pages, merchandising, page layouts, content and creative.
Responsible for planning, initiating and directing market research to determine trends, industry needs, and customer preferences, to optimize product and facilities planning, to develop targeted markets, to recommend pricing policy and to assist in the development of yearly and long range business plans.
Market & Competitive Intelligence know our target audience, how they buy and their buying criteria; be an expert on the competition and how to beat them; keep abreast of the latest industry trends, market influencers, and the general ad-tech market.
Partner with product, sales, public relations and communications teams to build strategic and integrated marketing plans that capitalize on the market opportunity and position Aon in a compelling and distinctive way among key targets.