This position requires the ability to manage the flow of data, perform analysis, generate summary reports and communicate by voice or data while being connected in the office, at home or while travelling by laptop or mobile device regularly without regard to time zone or day of the week.
In this role, the selected candidate will lead a team of creative designers, copywriters, email strategists and campaign specialists to ensure our website and emails are continuously driving revenue through effective campaigns and product recommendations.
In this role, you will be responsible for the management, coordination, and execution of items related to the marketing and sales operation of the hotel, including all sales solicitation efforts for all market segments and all aspects of marketing the property.
In this role, you will develop and execute an analytical roadmap that includes Key Metrics, scorecard and dashboard development; Customer Segmentation, profiling and insights; modeling of customer behavior.
In this role, the selected candidate will provide leadership and direction to digital team members with regard to digital strategy, emerging platforms, project prioritization, including identifying goals, KPI's, timelines and strategic alignment with campaigns and initiatives, in addition to general team initiatives.
In this role, you will be responsible to develop and implement annual business plans for product line(s), programs and solutions which support outpatient corporate sales, profit and product development goals and objectives.
In this role, the selected candidate will drive the revenue growth in multi-channel sectors: increase the conversion rates, the average size orders, lifetime value while controlling customer acquisition costs.
In this role, you will work directly with clients in preparation of cost estimates, oversight of event management, event settlement. The selected candidate will conduct site visits and answers questions about facility from potential clients.
The Director of Marketing & Communications will be responsible for strategic planning and implementation of all branding, advertising, promotions, digital/social, public relations, community relations and other elements to continue to build consumer ticket sales for Michigan International Speedway.
In this role, the selected candidate will be responsible for creating and delivering action-oriented, insightful analyses that guide the development of marketing and sales programs, determine marketing program effectiveness and efficiency, identify targeting, media and messaging enhancements to improve marketing performance, and optimize the marketing mix.