Provide input to, and support execution of, day-to-day execution of digital analytics programs, ensuring that key insights are leveraged for continuous improvement within all relevant areas of X-Rite Pantone business operations.
Responsible for all aspects of marketing analytics, including measuring marketing ROI, benchmarking & KPI reporting, campaign performance and building / maintaining marketing dashboards that provide visibility in overall marketing performance.
Experience developing and delivering presentations to various audience levels within an organization; experience with analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment and retention activities; provide leadership and support for delivery teams and staff in local offices.
Create, develop, refine, and clearly articulate compelling information architecture and user experience deliverables, messaging, differentiation, and positioning for brand messaging, educational programs and product suite promotion
Develops and documents project schedules, milestones and budgets for team. Typically shares budget, schedule, milestone and cost / benefit decision-making responsibilities, but not accountability, with executives and managers.