This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation tool, its integration with our CRM, as well as improving our email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers.
In this role, you will be responsible to develop digital content strategic briefs/plans, frameworks, and project implementation documents. Develop digital content strategic briefs/plans, frameworks, and project implementation documents.
In this role, you will be responsible to manage global marketing calendar, working with stakeholders throughout the marketing and digital business organizations to ensure that supporting elements are being executed as outlined.
In this role, you will concept, design and implement interactive initiatives, including landing pages, microsites, emails, desktop and mobile applications, templates, video, animation, infographics and banner ads, working with vendors and internal teams as needed.
Work with external partners and internal analytics teams to assess performance and suggest recommendations to improve paid search channel. Work with Agency to administer daily, weekly and monthly reporting on all paid search program data.
In this role, you will be responsible to deliver recommendations to Brand teams on proposed digital strategy, channel plans and digital marketing program concepts, execution and analysis based on best practices and program objectives.