Provide feedback to our product and business teams about the needs and successes in the market.Introduce our products to brands and agencies through meetings, speaking opportunities, and written materials.
Management of the Integrated Agency Team (IAT, which consists of various external agencies including media, advertising, digital, consumer promotions, public relationship, and packaging) planning for Seeds of Change.
The Senior Brand Manager is accountable to the Associate Director or Global Business Director and has responsibility for initiating, planning, executing and leading consumer focused product development and marketing efforts on complex projects.
Interface with several departments working in market strategy, pricing, promotions, merchandising, new product line extensions, sales analysis using IRI, Nielsen, media plans, consumer insights, packaging and distribution for assigned brands.
Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories; applies price modeling information to manage price; utilizes product, pack configurations and brand architecture to exploit price ladder.
Establish clear SMART objectives and assign clear projects/tasks; establish one on one and regular follow up sessions, seek support to address concerns, facilitates networking and exposure of team members.