As the Product Marketing Manager you will conceive and develop innovative marketing programs and outbound activities that drive demand and address the needs of customers and prospects globally. In your role as a Product Marketing Manager you will be the expert in buyers and their behaviors, and create tools to transfer that knowledge to the sales team.
In this role, you will be responsible for the continued growth and evolution of the Music Pass subscription and MP3 download-to-own business as we adapt to the changing purchase and consumption patterns of consumers.
This position reports directly to the VP of Marketing and the ideal candidate has a technical background as well as experience with product management and product marketing management; experience working across Marketing, Sales and Engineering groups within an organization.
As the Sr. Product Marketing Manager for the Dash Button, you will be responsible for developing initiatives and creating marketing campaigns to drive device and consumable product sales. Leveraging the strength of our product lines, you will build strategies and execute the marketing plan to grow our Dash Button sales through both free and paid channels. You will partner with the go-to-market, product management, and retail organization to increase sales.
This role will be instrumental to our internal Digital Transformation as we aggressively move all our reporting into integrated Power BI dashboards that enable self-service for our field leaders to find insights and quickly coach and take actions to improve our sales.
This person will also work with teams globally across GoDaddy to develop, enable, and maintain operational best practices and processes for all channels.In addition to overseeing AdOperations this role will assist in vetting and implementing new ad technologies to support marketing and advertising efforts.
Collaborate with Product Managers in the creation and specification of market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
Work primarily with these specific teams to ensure product success: Product Managers, Growth Marketers (SEO, SEM), New Product Commercialization managers, Events, PR, Demand Generation, Sales Enablement and Sales Strategy.
Provide global product management for a set of Respiratory & Surgical Solutions product lines, both existing and emerging; develop strong understanding of global customer environments through voice-of-the-customer analyses.
The Global Product Manager will be responsible for new product development initiatives product planning and development, market assessments, business modeling, pricing strategies, and launch management.