As the Director of Product Marketing: Packaging and Pricing Strategy, you will be responsible for evolving global packaging and pricing for Company's product and solution offerings; you will work directly with senior executives and functional leaders within the organization on packaging and pricing strategy.
In this role, you will be building and leading one of our client services account teams, integrating services from multidiscipline functions in the agency (client services, planning, creative, content, digital, telemarketing, data).
In this role, you will lead the team in developing and executing an account based marketing plan for the respective FSLT unit (i.e. District); inclusive of a targeting, engagement, and conversion strategy, that supports the execution of the technical and business agenda.
In this role, you will develop sales tools including presentations, playbooks, videos, whitepapers, customer success stories, product demonstrations, financial tools and enterprise segment selling strategies.
In this role, you will oversee all external communications including PR, product marketing, research reports, website content, social media and events. This key role in our market leading startup will require you to plan strategically and execute upon that plan.
In this role, you will be responsible to partner with executive leadership, Sales and stakeholders to define the overall product and market expansion strategy and to develop the marketing programs that generate demand for our products.
In this role, you will create new business, or repeatable win, scenarios that create high value partnerships and utilize demand generation best practices to execute, track, evaluate and report the impact of partner marketing.
In this role, the selected candidate will develop, launch, manage and measure creative and effective corporate marketing campaigns throughout the year to support ongoing momentum for the company, brand and major corporate initiatives using paid, owned and earned strategies that focus on supporting customer journey lifecycles from market awareness, conversion and cultivation through demand generation and advocacy.