In this role, you will be manage all Crane Aerospace & Electronics marketing communications requirements, including, but not limited to, air shows, printing, media relations, graphics, photography, video and other multimedia methods, utilizing in-house or third party assets, in close coordination with the Marketing / Communications personnel at all Crane Aerospace & Electronics Business Units.
This role is focused on managing and optimizing those channels to help the team create positive perceptions about Microsofts value proposition to business, showcase our customer stories, and build awareness of our capabilities.
The primary objective of this position is to develop short-term and long-term marketing, advertising, and public relations strategies that will promote goodwill and the products and services offered by the financial institution.
In this role, you will create marketing strategy for new product launches and brand marketing campaigns; own the development and articulation of end user personas that guides database segmentation, campaign targeting and content creation.
The marketing and communications manager is responsible for the creative development and execution of the strategic marketing and communications plan for student life under the umbrella of academic student affairs.