In this role, the selected candidate will develop, launch, manage and measure creative and effective corporate marketing campaigns throughout the year to support ongoing momentum for the company, brand and major corporate initiatives using paid, owned and earned strategies that focus on supporting customer journey lifecycles from market awareness, conversion and cultivation through demand generation and advocacy.
In this role, you will be responsible to partner with executive leadership, Sales and stakeholders to define the overall product and market expansion strategy and to develop the marketing programs that generate demand for our products.
In this role, you will be building and leading one of our client services account teams, integrating services from multidiscipline functions in the agency (client services, planning, creative, content, digital, telemarketing, data).
In this role, the successful candidate will create the content, assets, and marketing materials used by the Campaigns teams and the Theater Marketing go-to-market teams in their marketing campaigns for demand generation and pipeline conversion.
In this position, you will oversee the planning and direction of B2B product marketing team, with accountability for the go-to-market strategy and execution for bringing new products and services to clients including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
This position will lead the company Powertrain marketing activities in North America and support expansion activities in new markets; develop the company Powertrain advertising for magazines and trade publications.
In this role, the selected candidate must have an experience with digital and direct response channels including email marketing, search engine optimization and social media; strong analytical and problem solving skills.
As the Director of Product Marketing: Packaging and Pricing Strategy, you will be responsible for evolving global packaging and pricing for Company's product and solution offerings; you will work directly with senior executives and functional leaders within the organization on packaging and pricing strategy.
In this role, you will develop sales tools including presentations, playbooks, videos, whitepapers, customer success stories, product demonstrations, financial tools and enterprise segment selling strategies.
In this role, you will create new business, or repeatable win, scenarios that create high value partnerships and utilize demand generation best practices to execute, track, evaluate and report the impact of partner marketing.