The Senior Director of Marketing will provide thought leadership and strategic direction around all aspects of marketing including digital and retail software programs, licensed merchandise, strategic partnerships, and consumer events.
Responsible for all aspects of the sales and marketing process, including collaborating with our ad agency, strategy development, management of the sales team, outreach efforts and building relationships with prospective residents.
In this role, the selected candidate will translate project positioning strategies into meaningful names and brands for new residential communities; measure and track effectiveness of campaigns; adjust as necessary.
In this role, you will develop and execute a strategy to drive inbound leads through digital channels through search marketing, paid social, digital display advertising, re-marketing, and content marketing/ native ads.
This position will lead the company Powertrain marketing activities in North America and support expansion activities in new markets; develop the company Powertrain advertising for magazines and trade publications.
In this role, the successful candidate will create the content, assets, and marketing materials used by the Campaigns teams and the Theater Marketing go-to-market teams in their marketing campaigns for demand generation and pipeline conversion.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.
In this role, the selected candidate will develop, launch, manage and measure creative and effective corporate marketing campaigns throughout the year to support ongoing momentum for the company, brand and major corporate initiatives using paid, owned and earned strategies that focus on supporting customer journey lifecycles from market awareness, conversion and cultivation through demand generation and advocacy.
In this position, you will oversee the planning and direction of B2B product marketing team, with accountability for the go-to-market strategy and execution for bringing new products and services to clients including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
In this role, the selected candidate must have an experience with digital and direct response channels including email marketing, search engine optimization and social media; strong analytical and problem solving skills.
In this role, you will be building and leading one of our client services account teams, integrating services from multidiscipline functions in the agency (client services, planning, creative, content, digital, telemarketing, data).
In this role, you will be responsible to recruits, selects, develops and effectively manage team members. Develop strategies to articulate the value of fluke saas solutions in new markets and to reposition the value of fluke in certain legacy markets.
In this role, you will create new business, or repeatable win, scenarios that create high value partnerships and utilize demand generation best practices to execute, track, evaluate and report the impact of partner marketing.